How To Be Fabulous Online.

With your social media personality sky-rocketing, and your actual real-life personality plummeting, here is a simple tutorial on how to have a fabulous online persona and profile!


You Can’t Touch Anything Nowadays.


Material to Digital – Good or Bad?

My Nan absolutely hates her dishwasher. She verbally ponders why a machine was created to do an “easy” human task. She also gets scared when you open the garage door using the electronic key. She refuses to play the Wii because she doesn’t understand how you can simulate movement of your digital character by waving a “stick” around. And she would definitely never invest in a Smartphone.

Technology is changing. Material objects that used to be touchable, foldable and manoeuvrable are now being replaced by digital products which perform faster, better and are more reliable than the material products.

An example of this is 3D Printing. My Dad recently drew my attention to China, and their 3D Printing breakthroughs. Below is an article reporting on the first 3D printed apartment building. The apartment block took under a month to build and cost only $161 000. In addition to this, the 3D printer uses waste to create the material for the building. Could this be the future of infrastructure? Will tradesmen such as builders be a necessary facet of our society for much longer? I personally think this is a huge breakthrough for our planet. Re-using our waste to create homes and infrastructure is such a positive step forward. I wonder if the builders will agree though…

Journalists…Have They Got Their Work Cut Out For Them?


The above meme portrays journalists of today’s day and age sitting back, having a beer, not needing to worry about reporting on any current events because of citizen journalism. In current times, your “average Joe” is able to pull out their iPhone, record a video or grab an image, upload the content to the internet and report on an event quicker than a qualified journalist can say “where’s my cameraman?”.

Although this meme is in no way academic, I wonder if perhaps in 5-10 years time journalists will be out of work, with citizens having taken the role from them?

Many Stories, Many Medias, Many Monies.


Transmedia Storytelling

When we seek to identify a “transmedia story”, it is important to cull out any multimedia forms of storytelling. One story, told across many forms of media (e.g. the ‘Twilight’ franchise -> one story turned from a book into a movie) is not an example of transmedia storytelling. Many stories, told across many medias, such as the Batman legacy or Pirates of the Caribbean, are examples of transmedia storytelling.

In order to understand why Batman is actually Bruce Wayne in a Bat-suit fighting bad guys in Gotham, we must first gain knowledge of his past from the early DC Comics and merchandise. This then stems off into animated series, animated films and eventually to the blockbuster series of magical, mind-boggling Batman goodness that the films are today. As prosumers, we can connect, share and access all things Batman across all mediums – books, comics, movies, television, games, social media and the internet.


Transmedia storytelling is engaging, connects fans, and also adds a lot of extra cashola to the pockets of Hollywood marketers. One 3 Productions have created a succinct outline of transmedia storytelling as can be seen below.

Reference List:

1. One 3 Productions 2011, Transmedia 101 by One 3 Productions, online video, uploaded June 24, 2011, YouTube, [viewed April 24, 2015], <;

A Culture Where Everything Can Be Remixed….Just Like A Cake Mix. Sort Of.


Remixing of Music

Below is a link to a short remix I created using just my voice and some clicking to show how easy it is to grab a song, use its basic beat, and then change it however you like. Remixing of music is an example of remix culture in an extremely pure form. Please excuse the picture of me as a 16 year old on my Soundcloud, it won’t let me change any of the images, blahhhh.

I Own You…And Your Ideologies


(and all your ideologies…)

The above image represents a playful stab at war recruiting posters which were spread in the lead up to the second world war. For the purpose of this blog, the man in the poster represents Australian media owners such as Rupert Murdoch and Kerry Stokes. The questions in play here are who owns the media and does this really matter?

Of course it matters. And it matters mainly for one reason. Control.

Holding ownership over anything, whether it be your laptop, your house, your family business, or the rights to an online shopping site, allows you to exercise control over the things in question. With ownership comes this control. And this control that media owners hold matters. Why? Because as media consumers and prosumers, our ideologies are drastically affected by the opinions we hear, see and experience through the media.

An example of this is the widespread effect Adolf Hitler had over the population of Germany via the media. As Chancellor at the time, he had control of the media and the propaganda being broadcast over the radio and throughout the streets of Germany. As a result of this control, the ideologies of a huge percentage of the population were influenced and people turned against each other. Although this may be a rather extreme example, it highlights the strength of ownership involved in media.

The Australian media landscape is excessively concentrated. So few own so much. So what does this mean for the Australian population of consumers? Often, it means we are being spoon fed particular views and opinions which have filtered down through the media monarchy from the “top dogs” of ownership, through the CEOs and producers, and into our televisions and laptop screens. And this in turn means that due to the concentrated media landscape in Australia, our media is controlled more so than in other countries, with this having a strong influence on the ideologies of our population.

When the media infiltrates our families and social groups and starts to affect our views, opinions and ideologies, the importance of the source of this effect becomes clear. This is because the people at the top of the ownership ladder in these media companies are the ones giving the all clear to what programs are played and which news items to present. Although they may not be actively directing the programs or writing the news pieces, they have the ultimate control over their media source.

Therefore, this element of control is what makes media ownership important. Because it’s feeding the ideologies we as consumers are absorbing.